Virtual Exhibitor Resources

Thank you for choosing to exhibit at CheeseExpo Global Online! View the resources below to maximize your presence.

Access & Specifications

After purchasing a booth, exhibitors will receive a list of items that can be included in a virtual booth.
All content is optional; each exhibitor can choose how many items they would like to have in their virtual booth.

Exhibitors will receive access to login to the virtual platform to begin customizing their virtual booth with information and content. All content needs to be completed and ready to be live by March 15, 2021.

Getting Started

  1. Log into your virtual booth space. An email from ‘’ has been sent to the main booth contact.
  2. Watch our Exhibitor Training video as a how-to walking through the process of set up.
  3. Register all staff members, registration is required to gain access to the virtual site.
  4. If you would like additional individuals to have access to the virtual space for set up, first register them online, then contact WCMA Staff to receive an access email.
  5. Gather materials and start updating your virtual booth.


If you run into questions start by viewing the additional information on this webpage, read over the FAQ page within the top navigation of the virtual event platform, join an Exhibitor Open Office Hour call, or contact WCMA Staff.


All exhibiting staff without early virtual booth set up access will receive a link to the virtual space on March 17 prior attendee access on March 23.
*Training material will be sent out prior*

Exhibitor Training

Exhibitor Event Training Material
**All Exhibitors Need to Review**

Updated Exhibitor Training Video (3.10.2021)
**Highlights New Features**


Training for How To Navigate the
Virtual Exhibit Hours During Live Event Dates

Exhibitor Training Video

Event Logos

Event Logo with Dates –
JPG Format

Event Logo – PNG Format

Event Logo – JPG Format

Email Signature – PNG Format

Email Signature – JPG Format

Open Office Hour Q&A

Open to all exhibiting companies every Tuesday from 10:00 – 11:00a CDT in February and March as an open forum to ask WCMA Staff questions on anything CheeseExpo Global Online. Contact Caitlin Peirick for access information.
Below are questions and answers from previous sessions.

When will the rest of my team receive access to the exhibit space?
Access links will be sent to all exhibitors without current access on March 17.

Will there be training for the rest of my team/ what to do during the live event?
Yes, training material will be sent prior to receiving an access link on March 17.

How do I add a video to my virtual space?
Within the manage section of your virtual space, select “files”, then click the “add new file” button. Here you can upload a file to be embedded into the site, or you can use the dropdown to select “External Link” and add a clickable link to a video player.
Accepted embedded file formats: .mp4, .mov, .webm, .hls

Can I hide my profile from the staff list shown within my virtual space?
Yes. Within the top navigation bar under “My Account” select “Edit My Profile”. Next select the “Preferences” tab found under your profile photo. Here you will see a checkbox for “Hide this profile from other attendees” under the privacy section.

How many people can I have listed as staff under my virtual booth?
There is no limit to the number of staff within your booth space.
As a CheeseExpo Global Online exhibitor, your company receives 3 full conference registrations and unlimited exhibits only registrations. All members of your company who will be participating at the event will need to be registered to gain access to your booth. Registration is available online now. If your company would like to purchase additional full registration passes, pricing information is also available.

What is the difference between visits and leads?
Visits is a list of anyone who clicks into your virtual booth. This log shows you how many times, and when, the individual stopped by. You will need to monitor this is and actively reach out, should you wish, to these individuals within the Pathable platform.
Leads are people who actively reached out to you. There will be an option for attendees to send the booth a message and request information. They are agreeing to send you the message and with doing so their contact information. You will receive a notification within and outside of the Pathable platform that you received a message.

What kind of communication can take place between exhibitors and attendees?
Attendees can visit with an exhibitor in several ways. One is sending a message (creating a Lead for your company), write on the conversation tab within your booth, or visit during live exhibit hours which are 10a – 3p each day of the live event.

Exhibitors can visit with attendees by seeking them out within the robust attendee search function which allows you to search by many attributes such as name, title, company, and attendee type just to name a few.

Exhibitor Date Call Out

March 17: All exhibiting staff without early virtual exhibit set-up access will receive a link to the virtual space.
*Training material will be sent out prior*

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